Nutrakins

Nutrakins is a pet food brand specializing in products with pumpkin as its primary ingredient. The founder’s Bernese Mountain Dog was chosen as the mascot to lead a fun, friendly look for the brand. Bright orange pairs with a rich navy to reference pumpkins and bring a calming base color into the palette. A pumpkin pattern was created for the packaging along with illustrations and a secondary color palette to go along with each product flavor offering.