PLAE

PLAE is a worldwide leader in athletic flooring, turf and exercise equipment. I was approached by PLAE to create a wide range of deliverables, including product logos, packaging, apparel graphics and experiential pieces ranging from wall graphics to trade show booths to permanent installations as the company was rapidly expanding its product lines and offerings.

With new flooring and turf options, new kits needed to be created to send to architecture firms containing samples and technical details. Previous kits had been generic 3-ring binders filled with samples glued to plastic pages. Looking for something more attention-grabbing, I created a custom dazzle camouflage seamless pattern based on the 60 degree angles used in PLAE’s logos based on the concept of movement and stand-out performance that blends into the installed space. A custom mailer box contained smaller boxes featuring each product, complete with a suite of new product logos, that held samples and specs in a clean, organized, yet engaging way.

The introduction of exercise equipment to PLAE’s product line called for the creation of several experiential pieces, including trade show booths and a permanent display at the corporate headquarters. In addition, certain end-client projects also called for designing the space, not just the flooring and equipment. I created printer-ready graphics to be installed and elevate gyms at sports facilities around the world.

Another key component in PLAE’s business in apparel design. PLAE gives out thousands of shirts a year to clients, athletes, partners and employees. Most of the existing shirts were simply the PLAE logo in white on various colored tees. Several badges were created to go on shirts, as well as “remixes” to the PLAE logo to make the shirt more interesting to recipients.