Ontario Reign

The Ontario Reign are the American Hockey League affiliate of the Los Angeles Kings. This proposed rebrand introduced a new primary logo in the same pentagon shape as the Kings logo to maintain subtle but powerful consistency with the parent club. The logo shows a heraldic rampart lion with a crown and forked tail, which represents relationship between the Reign and Kings. A season ticket set uses an intricate sigil banner that incorporates elements of both the Kings and Reign brands. This rebrand was ultimately not adopted by the club as the Kings rebranded and the Reign chose a different logo set to match.