The Ontario Reign are the American Hockey League affiliate of the Los Angeles Kings. This concept rebrand introduces a new primary logo in the same pentagon shape as the Kings logo to maintain subtle but powerful consistency with the parent club. The logo shows a heraldic rampart lion with a crown and forked tail. The forked intertwined tail represents the relationship between the Reign and the Kings. The uniforms are a close replica of the Gretzky-era Kings, and the custom numbers are an update of the Kings current set. A season ticket set uses an intricate sigil banner that incorporates elements of the Kings and Reign brand.